Ridwan H. Rifat
Performance Marketing Specialist
- Started my Digital Marketing career in 2019 Focused on performance marketing from the beginning, working across Meta Ads and Google Ads to generate measurable growth for businesses.
- Worked with diverse sectors like eCommerce, Fashion, Health, Real Estate, and Education Managed full-funnel ad strategies and helped brands scale profitably with data-backed campaigns and consistent optimization.
- Completed multiple certifications in Facebook Ads, Google Ads, and Web Analytics Continuously upskilled through hands-on practice and professional training to stay ahead in a rapidly evolving industry.
- Moved into a strategic role, managing ad budgets for scaling businesses and established brands Handled monthly ad spends ranging from a few hundred dollars to high five figures, always optimizing for conversions and ROI.
- Shifted focus to long-term growth partnerships with brands looking for sustainable and scalable performance Built systems, not just campaigns — with a deep focus on creative testing, custom audiences, and funnel-based strategies.
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Happy Clients
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Project Completed
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Years Experience
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Ad Spend
I Can Help You With:
Meta Ads
Launch and scale ad campaigns that bring in paying customers — not just likes.
Audience Strategy
Reach the right people with the right message, at the right time.
Sales Funnel Creation (TOFU–BOFU)
Build a conversion journey from awareness to purchase — and beyond.
Creative & Copy Strategy
Scroll-stopping visuals + compelling copy that actually sells.
Analytics & Optimization
I track the numbers that matter. Then I improve them.
Landing Page Consulting
Your ads are only as good as where they land. I guide or optimize your landing pages to increase conversions and reduce drop-offs.
What Clients Say:
My Recent Work:
My Working Process
A clear, proven system that turns ad spend into real sales.
Step 1: Discovery & Business Understanding
We begin by understanding your business, audience, and goals. We ensure that the strategy is aligned with your unique needs.
Step 2: Market & Competitor Research
We dive deep into your industry, analyze your competitors, and use this data to craft a smart, data-driven performance plan.
Step 3: Creative & Copy Strategy
I design scroll-stopping creatives and write persuasive ad copy that connects emotionally and converts.
Step 4: Campaign Setup & Launch
From pixel setup to campaign structure, everything is optimized from Day 1 for success.
Step 5: Daily Optimization & A/B Testing
I track campaign performance, test different ad sets, and continuously optimize for better results.
Step 6: Reporting & Communication
You’ll receive clear reports and ongoing support, ensuring that you’re always in the loop.
Tools I Use:
The platforms and tools that power every successful campaign.
Ad Platforms
- Meta Ads Manager (Facebook & Instagram)
- Google Ads
- TikTok Ads Manager
- LinkedIn Ads (Perfect for B2B clients)
Analytics & Tracking
- Google Analytics 4 (GA4)
- Meta Pixel
- Google Tag Manager
- UTM Links
Creative Tools
- Canva (quick designs & social content)
- CapCut (video editing for ads)
- Adobe Photoshop (advanced design work)
- ChatGPT (for creative ad copy ideas)
Optimization & Reporting
- Google Looker Studio (for interactive dashboards)
- Meta Ads Reporting
- A/B Testing Tools (like Meta’s built-in testing features)
- Google Sheets / Excel (manual tracking, custom reports)
Website & Landing Page Builders
- WordPress / Webflow / Shopify – For building websites
- ClickFunnels / Systeme.io / LeadPages – For high-converting funnels
- Shopify – For eCommerce stores
Market Research & Planning
- Google Trends – To explore trending topics and keywords
- AnswerThePublic – For finding customer questions and content ideas
- SimilarWeb – To analyze competitors’ traffic sources
What Business Owners Want — And How I Deliver
As a performance marketer, I understand what matters most to business owners. Below is a breakdown of what clients typically look for — and how I meet those expectations.
Clear ROI
What They Want:
Measurable results that impact the bottom line.
What I Deliver:
Campaigns focused on conversions, not just clicks. Full-funnel strategy (TOFU–MOFU–BOFU) aligned with business goals. Real-time tracking of leads, sales, and ROI.
Time-Efficient Execution
What They Want:
Less stress, more done — fast.
What I Deliver:
End-to-end campaign setup and management. Fast turnaround with clear timelines. No micro-managing needed — just results.
Transparent Reporting
What They Want:
Clarity, accountability, and insights.
What I Deliver:
Easy-to-read performance reports. Weekly or monthly updates with key metrics. Actionable insights for ongoing improvements.
Scalable Growth Systems
What They Want:
Campaigns that grow with their business.
What I Deliver:
Advanced audience segmentation and retargeting. High-converting landing pages and ad copy. Long-term strategies designed for profitable scaling.
Reliable Communication
What They Want:
A responsive, trustworthy partner.
What I Deliver:
Regular check-ins via email, WhatsApp, or Zoom. Dedicated support at every stage. Fast response to questions or change requests.
Creative + Copy That Sells
What They Want:
Ads that stop the scroll *and* drive action.
What I Deliver:
Eye-catching, platform-optimized visuals. Persuasive, conversion-driven ad copy. Consistent brand messaging across campaigns.
Continuous Optimization
What They Want:
Performance that improves over time.
What I Deliver:
A/B testing for creatives, audiences, and placements. Weekly performance reviews and data-driven changes. A 'never set it and forget it' approach.
Stress-Free Workflow
What They Want:
A smooth, professional experience from start to finish.
What I Deliver:
Proven processes. Clear communication. Reliable, high-performing marketing — without the chaos.
Pricing Plans:
You can hire me monthly for ongoing support or per project for specific campaigns. Choose what works best for your business.
Basic Plan
$300/month
- Up to 3 Campaigns (Meta or Google)
- Pixel & Conversion Setup
- Monthly Strategy Call
- Weekly Report
- Audience Research & Setup
- Creative Guidance
Growth Plan
$500/month
- Up to 6 Campaigns (Meta & Google)
- Full Funnel Setup (TOFU–BOFU)
- A/B Testing
- Bi-weekly Strategy Calls
- Advanced Analytics & Reporting
- Retargeting & Lookalike Strategy
- Creative Direction + Copywriting Support
Scale Plan
$800/month
- Up to 10 Ad Campaigns (Meta, Google, TikTok)
- Conversion Funnel Strategy
- Advanced Audience Layers & Split Testing
- Dynamic Creative Strategy
- Weekly Optimization & Scaling
- Unlimited Messaging Support (via email/Slack)
- 4x Monthly Strategy Calls
- Comprehensive Monthly Report with Insights
Need a Custom Offer?
Every business is different. Let's build a custom plan that fits your exact goals.
👉 Get a Custom PricingFrequently Asked Questions
I offer flexible pricing based on the project scope. Depending on your needs, I can work on a project basis, monthly retainer, or hourly consultation. I’ll first understand your goals, then suggest the best pricing structure that delivers value.
Yes. For clients looking for ongoing growth and consistent optimization, I recommend a monthly retainer model. This allows us to build momentum, test consistently, and scale results over time — especially for ad campaigns and funnel strategies.
Absolutely. I provide 1-on-1 personalized training as well as team workshops for businesses who want to build in-house marketing knowledge. Whether you're a founder, marketer, or coach — I can help you understand and manage your performance marketing better.
Yes — I don’t just run ads, I build strategic campaigns. That includes creating scroll-stopping visuals and conversion-focused copywriting. My creative approach is rooted in what performs, not just what looks good.
Definitely. Tracking is at the core of everything I do. I set up and monitor pixel events, custom conversions, UTM tracking, and goal funnels to make sure every action is measurable — and every dollar spent is optimized for ROI.
Let's Make Your Marketing Work Smarter
You've seen what I do. 👉 Let's turn your goals into action.
Send Us a Message
Have a question or want to work together? Send us a message and we'll get back to you as soon as possible.