Ridwan H. Rifat
Performance Marketing Specialist
- Started my Digital Marketing career in 2019 Focused on performance marketing from the beginning, working across Meta Ads and Google Ads to generate measurable growth for businesses.
- Worked with diverse sectors like eCommerce, Fashion, Health, Real Estate, and Education Managed full-funnel ad strategies and helped brands scale profitably with data-backed campaigns and consistent optimization.
- Completed multiple certifications in Facebook Ads, Google Ads, and Web Analytics Continuously upskilled through hands-on practice and professional training to stay ahead in a rapidly evolving industry.
- Moved into a strategic role, managing ad budgets for scaling businesses and established brands Handled monthly ad spends ranging from a few hundred dollars to high five figures, always optimizing for conversions and ROI.
- Shifted focus to long-term growth partnerships with brands looking for sustainable and scalable performance Built systems, not just campaigns — with a deep focus on creative testing, custom audiences, and funnel-based strategies.
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Happy Clients
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Project Completed
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Years Experience
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Ad Spend
I Can Help You With:
Meta Ads
Launch and scale ad campaigns that bring in paying customers — not just likes.
Audience Strategy
Reach the right people with the right message, at the right time.
Sales Funnel Creation (TOFU–BOFU)
Build a conversion journey from awareness to purchase — and beyond.
Creative & Copy Strategy
Scroll-stopping visuals + compelling copy that actually sells.
Analytics & Optimization
I track the numbers that matter. Then I improve them.
Landing Page Consulting
Your ads are only as good as where they land. I guide or optimize your landing pages to increase conversions and reduce drop-offs.
Clients I worked with:
Work With MeWhat Clients Say:
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My Working Process
A clear, proven system that turns ad spend into real sales.
Step 1: Discovery & Business Understanding
We begin by understanding your business, audience, and goals. We ensure that the strategy is aligned with your unique needs.
Step 2: Market & Competitor Research
We dive deep into your industry, analyze your competitors, and use this data to craft a smart, data-driven performance plan.
Step 3: Creative & Copy Strategy
I design scroll-stopping creatives and write persuasive ad copy that connects emotionally and converts.
Step 4: Campaign Setup & Launch
From pixel setup to campaign structure, everything is optimized from Day 1 for success.
Step 5: Daily Optimization & A/B Testing
I track campaign performance, test different ad sets, and continuously optimize for better results.
Step 6: Reporting & Communication
You’ll receive clear reports and ongoing support, ensuring that you’re always in the loop.
Tools I Use:
The platforms and tools that power every successful campaign.
Ad Platforms
- Meta Ads Manager (Facebook & Instagram)
- Google Ads
- TikTok Ads Manager
- LinkedIn Ads (Perfect for B2B clients)
Analytics & Tracking
- Google Analytics 4 (GA4)
- Meta Pixel
- Google Tag Manager
- UTM Links
Creative Tools
- Canva (quick designs & social content)
- CapCut (video editing for ads)
- Adobe Photoshop (advanced design work)
- ChatGPT (for creative ad copy ideas)
Optimization & Reporting
- Google Looker Studio (for interactive dashboards)
- Meta Ads Reporting
- A/B Testing Tools (like Meta’s built-in testing features)
- Google Sheets / Excel (manual tracking, custom reports)
Website & Landing Page Builders
- WordPress / Webflow / Shopify – For building websites
- ClickFunnels / Systeme.io / LeadPages – For high-converting funnels
- Shopify – For eCommerce stores
Market Research & Planning
- Google Trends – To explore trending topics and keywords
- AnswerThePublic – For finding customer questions and content ideas
- SimilarWeb – To analyze competitors’ traffic sources
What Business Owners Want — And How I Deliver
As a performance marketer, I understand what matters most to business owners. Below is a breakdown of what clients typically look for — and how I meet those expectations.
Clear ROI
What They Want:
Measurable results that impact the bottom line.
What I Deliver:
Campaigns focused on conversions, not just clicks. Full-funnel strategy (TOFU–MOFU–BOFU) aligned with business goals. Real-time tracking of leads, sales, and ROI.
Time-Efficient Execution
What They Want:
Less stress, more done — fast.
What I Deliver:
End-to-end campaign setup and management. Fast turnaround with clear timelines. No micro-managing needed — just results.
Transparent Reporting
What They Want:
Clarity, accountability, and insights.
What I Deliver:
Easy-to-read performance reports. Weekly or monthly updates with key metrics. Actionable insights for ongoing improvements.
Scalable Growth Systems
What They Want:
Campaigns that grow with their business.
What I Deliver:
Advanced audience segmentation and retargeting. High-converting landing pages and ad copy. Long-term strategies designed for profitable scaling.
Reliable Communication
What They Want:
A responsive, trustworthy partner.
What I Deliver:
Regular check-ins via email, WhatsApp, or Zoom. Dedicated support at every stage. Fast response to questions or change requests.
Creative + Copy That Sells
What They Want:
Ads that stop the scroll *and* drive action.
What I Deliver:
Eye-catching, platform-optimized visuals. Persuasive, conversion-driven ad copy. Consistent brand messaging across campaigns.
Continuous Optimization
What They Want:
Performance that improves over time.
What I Deliver:
A/B testing for creatives, audiences, and placements. Weekly performance reviews and data-driven changes. A 'never set it and forget it' approach.
Stress-Free Workflow
What They Want:
A smooth, professional experience from start to finish.
What I Deliver:
Proven processes. Clear communication. Reliable, high-performing marketing — without the chaos.
Pricing Plans:
You can hire me monthly for ongoing support or per project for specific campaigns. Choose what works best for your business.
Need a Custom Offer?
Every business is different. Let's build a custom plan that fits your exact goals.
👉 Get a Custom PricingFrequently Asked Questions
Let's Make Your Marketing Work Smarter
You've seen what I do. 👉 Let's turn your goals into action.
Send Us a Message
Have a question or want to work together? Send us a message and we'll get back to you as soon as possible.