Before any budget is spent, I take the time to understand your business, market, and audience. Based on that research, I build a clear media plan that outlines the right platforms, budget distribution, messaging angles, and creative direction.

Once the strategy is set, I launch and manage campaigns with a structured approach. Ads are tested, refined, and optimized continuously, with funnel-based retargeting in place to improve performance over time.

I review performance data regularly and turn insights into clear next steps. What works gets scaled, what doesn't gets fixed, and decisions are always aligned with long-term business growth.